Our new series! Smart Fonts for Brand Development: Berthold

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Smart Fonts from Berthold for Brand Development

Brand development typefaces should support the brand logo – but not overpower it. They’ll be delivering content about the brand, its products and services, so the designs should be highly legible and perform equally well on-screen and in print...

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Hidden Gems Palatino®: Palatino differs from typical old-style designs in that its counters are open, and proportions are somewhat expanded. These traits help Palatino remain legible and readable in a variety of printing and reading environments....

Font Field Guides Gotham® Font Field Guide: Gotham’s unfussy directness and authority, especially in its heavier weights, create a brawny mien, while lighter weights are elegant and stylish... Gazpacho Font Field Guide: Drawing inspiration from Windsor™ and ITC Souvenir®, the Gazpacho typeface family is approachable and friendly, without being saccharine. It has a charmingly quirky personality. If it were a person, it’d be someone you’d want to hang out with...

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