Inspired by the 1960s–80s: discover Nu 100 from Santi Rey.
(SR) Nu-100 is a modern sans serif inspired by the product design and technological optimism of the 1960s to 1980s, a time when machines felt futuristic, tactile and human.
Its character comes from the tension between rational geometry and softer, more approachable forms. Subtle curved diagonals introduce warmth and movement, breaking the rigidity of its underlying structure without compromising its simplicity.
Available in seven weights and a variable format, with support for over 50 languages, Nu-100 moves comfortably across visual identities, editorial design and digital applications. A versatile typeface designed to feel familiar but never anonymous.
“Nu-100 is a nostalgic look at a time when technology felt warm, tactile and human, and the future was full of possibilities.” — Santi Rey
Introductory OFFER - 50% OFF
8 fonts for $120 $60 |
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Santi Rey is a design director and typographer with over ten years of experience working in branding and advertising. He is the founder of (SR), an independent type practice working across retail typefaces, custom fonts and type direction. His work explores the space between typography and branding, combining a strong conceptual approach with an understanding of how type works in the real world.
Carlos Ávila is a type designer from Barranquilla, Colombia, who collaborates with independent foundries and designers worldwide. His work explores the relationship between letterforms, visual identity and culture. In 2024, he received an Honourable Mention at the Morisawa Type Design Competition.
Introductory OFFER - 50% OFF
8 fonts for $120 $60 |
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