FYTI: The Manual: Big Type Families for Building Brand

This month's fyTi newsletter is all about leveraging large typeface families when building a brand.

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This month's fyTi newsletter: Big Type Families for Building Brand

The Manual

When typefaces were first invented, there was no concept of a “family” of typefaces – only Roman fonts existed. It wasn’t until much later that the idea of a typeface family, with multiple weights and proportions, was developed...

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The Archives

Font Field Guides Gotham® Font Field Guide: Gotham’s unfussy directness and authority, especially in its heavier weights, create a brawny mien, while lighter weights are elegant and stylish. Classic Grotesque™ Font Field Guide: When asked about the intended uses for Classic Grotesque, McDonald’s answer was, “Graphic and interactive designers will probably use Classic Grotesque in ways that I would never imagine. I’ve used pre-release versions of the family in ads and in books, and they worked remarkably well in both. I can’t think of many places where Classic Grotesque won’t perform well.” The Manual Answering Font Pesky Questions: If you often question your typeface choices, be prepared. When making typographic decisions, have clear reasons ready. Trying something new means expecting challenges. Anticipate design questions to handle them confidently. Manual: Making Helvetica® Choices: Helvetica Now and Neue Helvetica rank first and second in MyFonts Best Sellers list – with the original Helvetica taking up the twelfth position. “What’s going on?” one might ask. “Are they all the same design?” The answer is “yes” – and “no.”

Thanks for spending part of your day with MyFonts. See you next time. — MyFonts Team

MyFonts Inc. 600 Unicorn Park Drive Woburn, MA 01801 USA The promotions featured in this email newsletter are only valid for purchases made online at MyFonts.com. MyFonts and MyFonts.com are trademarks of MyFonts Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. Other technologies, font names, and brand names are used for information only and remain trademarks or registered trademarks of their respective companies. Classic Grotesque™ is a trademark of The Monotype Corporation and may be registered in certain jurisdictions. Gotham® is a registered trademark of The Hoefler Type Foundry, Inc. Prices are shown in our standard currency (USD), may differ in other currencies, and may also be subject to change due to exchange rate fluctuations. Helvetica® Now is a trademark of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. ©2026 Monotype. All rights reserved. The text in this email is set in Helvetica® Now. Unsubscribe | Preferences | Privacy Policy | View in Browser