The generative computing paradigm needs a new creative interface.
FLORA has raised a $42M Series A to build a unified creative environment for the generative era. The round is led by Redpoint Ventures, with participation from the CEOs of Vercel (Gulliermo Rauch), Frame.io (Emery Wells), and Fal (Burkay, Gorkem, and Batuhan). This brings our total capital raised to $52M, alongside existing investors including Mike Volpi at Hanabi, Menlo Ventures, a16z Speedrun, Long Journey Ventures, Justin Kan (founder of Twitch), Cyan Banister, Matt Hartman at Factorial, and Gabe Whaley (founder of MSCHF).
FLORA is already used by millions of creatives at teams including Pentagram, AKQA, Red Antler, Lionsgate, and MSCHF. Creative teams are running real production workflows inside FLORA every day: brand systems that generate hundreds of on-brief assets in seconds, campaign concept pipelines that explore dozens of directions before a single meeting, and creative workflows that compress weeks of iterative work into hours without sacrificing taste or intent.
We're grateful to see leading creative teams using FLORA for real work every day, but we're just getting started.
We're excited to bring you along on this next chapter of our journey.
Read our full story here.
See our announcement on X & LinkedIn.
Weber Wong
Founder & CEO
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