26 November, 2023

What’s the best type of QR code for this? 🤔

"Should I use a static or dynamic QR code for this campaign?"

Confused about the best QR code type for your campaign? Let's review the difference between your two options.

Static codes are like a highway billboard. They tell people about you but you don't get any information back.

Basically, it's a one-way communication system. You don't learn anything about performance and you can't change the codes once they're live — if something goes wrong with a link or if you want to redirect your campaign, you have to replace the code. (That's super painful if you've already printed your code out.)

But, if you just need a simple QR code to share your online portfolio or advertise a one-off community event, static codes can be great. (Unless you can have a dynamic code, of course.)

Dynamic QR codes are like an interactive display. You can edit and update them as many times as you want so anyone clicking through always sees the latest offer. And unlike static codes, they're two-way communication systems: they tell you exactly who's clicking and collect the data you need for retargeting campaigns.

These dynamic codes give you the information you need to know if what you're doing is working. This makes them perfect for data-driven marketers, educators, restauranteurs, and anyone looking to prove ROI.

And right now, for the next 12 days, you can test out all the dynamic features as part of your free trial.

Have fun,
The QR Code team

P.S. Have any questions? Visit our Help Center. Or contact our Support Team through the Contact Form in your account.

P.P.S. Looking for some design inspiration? We have some here.

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